Ivory Tower

Challenging Dick Malott’s Jewish Mother

Scott Herbst, Ph.D. & Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Brett DiNovi Brett DiNovi & Associates Everywhere I go, people are always like, “Man, what controversy is Brett DiNovi stirring up today?” In this week’s controversy, Brett takes on…

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Positive vs. Negative Reinforcement is Useless!

OIOpublisher By Todd A. Ward, PhD, BCBA-D Founding Editor, bSci21.org The distinction between positive and negative reinforcement is useless!  That was the conclusion published by Baron and Galizio in The Behavior Analyst.  Though Jack Michael was the first to abhor the distinction…