Disseminating Your Company’s Culture through Social Media

Angela Cathey, MA & Todd A. Ward, PhD, BCBA-D

bSci21Media, LLC

Brett DiNovi, M.A., BCBA

Brett DiNovi & Associates

Social media is an ever-present part of most of our lives. The availability of social media and social media related technologies now allows an informed behavior analyst to drive behavior far outside their daily reach. As a behavior analyst entrepreneur, your concerns are likely to influence the behavior of others in ways that help demonstrate the value of our science and of your company, more specifically, to deliver outcomes to your customers and clientele. A key part of delivering and communicating your value also includes communicating your companies culture to the field in such a way that talent that matches your businesses culture seek you out.

In a recent video by Brett DiNovi & Associates, Brett DiNovi speaks about how he uses social media as a beacon to transmit the culture of Brett DiNovi & Associates. Brett and his team discuss several different outcomes that tend to result from appropriately crafting your business’ verbal behavior and disseminating it via the Internet. First among the functions that good social media can fulfill is that of helping to recruit talent that fit your company’s culture. Prospective employees who have been connected to a solid social campaign will tend to self-select. By continuously distributing content and value similar to what your company delivers prospective employees will feel more comfortable that their own skills, service delivery, and values are a match with your business, as their prospective employer. Brett and his colleagues note that running a continuous campaign has yielded Brett DiNovi & Associates a steady flow of applicants for their regularly held panel interviews. Panelists at their interviews often note the importance social media played in their selection of Brett DiNovi & Associates as a prospective employer.

The importance of leadership in communicating the vision, mission, and values of an organization, on social media, and otherwise cannot be understated. Companies like Apple and others, have felt the impact of the presence, and absence, of their leadership effectively communicating the companies vision and culture. For the unfamiliar, leaders such as Steve Jobs who communicate powerfully the vision, culture, and values of their company often become such important symbols to their organization that stock prices and Key Performance Indicators (KPI) plummet if the leader is displaced. This is why the most successful leaders learn to communicate their mission, vision, and values to their organization through a variety of media authentically. As the symbol of their organization, great leaders take the time to invest in communicating well across mediums so their employees and clients will understand what the business is meant to offer the world.

In the video, Brett also offers tips on how one might monitor their effectiveness in communicating as a leader, particularly across social media. Brett suggests using social influence indexes such as Klout, which is known as Lithium. Lithium offers a 0 to 100 score that summarizes the effectiveness of your social media communications. Similarly, LinkedIn offers a Social Selling Index that indicates how well connected one to networks of business and social selling value. These tools can be helpful in honing your messaging and understanding its impact as a leader in a social media-driven world.

Be sure to check out the full video, and to subscribe to Brett DiNovi’s YouTube channel and let him know what you would like to see in future videos.  Also be sure to subscribe to bSci21 via email to receive the latest articles directly to your inbox!

bSci21Media, LLC, owns the top behavior analytic media outlet in the world, bSci21.org.  bSci21Media aims to disseminate behavior analysis to the world and to support ABA companies around the globe through the Behavioral Science in the 21st Century blog and its subsidiaries, bSciEntrepreneurial, bSciWebDesign, bSciWriting, and the ABA Outside the Box CEU series.

Brett DiNovi, M.A., BCBA has the unique and distinguished experience of studying the principles of applied behavior analysis under the rigorous scrutiny of both Dr. Julie S. Vargas (formerly Skinner) and Dr. E.A. Vargas at West Virginia University’s internationally recognized program. For the past 26 years, Brett has used behavior analytic principles to create large scale change across school districts, Fortune 500 companies using principles of Organizational Behavior Management (OBM), and across individual learners. Brett has been a OBM consultant in Morgantown WV, an instructor at West Virginia University, a guest lecturer at numerous universities, a speaker on multiple Comcast Newsmakers TV programs, an expert witness in due process hearings, has publications in the Journal of Applied Behavior Analysis, and has been in in executive leadership positions across schools and residential programs nationwide. In addition to an award from South Jersey Biz Magazine for “Best Places to Work,” an award for “Best of Families” in Suburban Magazine, and the distinguished “Top Ranked U.S. Executives” award, Brett’s proudest accomplishment is being a role model and father for his daughter and two stepchildren (one of which has autism). Brett can be reached at [email protected]

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