How to Build your Business as a Behavior Analyst

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Angela Cathey, MA & Todd A. Ward, PhD, BCBA-D

bSci21Media, LLC

Brett DiNovi, M.A., BCBA

Brett DiNovi & Associates

At the Association for Behavior Analysis International (ABAI) conference this year, Brett DiNovi gave a talk on how to bring the field forward through strengthening behavior analytic businesses. To view a video of Brett DiNovi’s talk, click here.

Brett provides a number of tips during his talk about how to strengthen your behavior analytic business that apply to businesses of all types. First, Brett discusses the importance of sticking to your vision as a business leader. He identifies the tendency of visionary leaders to sell their businesses or cede control to others. Though it may make sense in the short term financially, it can often take a company in a brand inconsistent direction and damage the growth and stability of the business over time.

A related issue is the tendency for leaders to sell out their businesses to larger organizations or conglomerates. This again may make for a short-term windfall for the leader but larger conglomerates can tend towards profit maximization over quality care and production. This is of course not the rule, but is quite common.

Brett also discusses the importance of using behavior analytic principles to establish policy and pay procedures effectively. He stands by a commitment to pay for performance over pay for time alone. The reinforcement of effective behavior maximizes learning and performance for employees and profits for the business when used appropriately. These profits, in turn, can be reinvested back into employee training and incentive systems. Within Brett DiNovi & Associates, this is typically done through technologies that help managers specifically track and reward behaviors that indicate effective treatment practices.

Business owner’s must learn to track many levels of contingencies and support those that most move the growth and stability of their company and employees. This can be difficult but as behavior analysts we are in the best position to monitor and influence behavior to support effective performance.

Be sure to check out the full video and to subscribe to Brett DiNovi’s YouTube channel and let him know what you would like to see in future videos.  Also be sure to subscribe to bSci21 via email to receive the latest articles directly to your inbox!

bSci21Media, LLC, owns the top behavior analytic media outlet in the world,  bSci21Media aims to disseminate behavior analysis to the world and to support ABA companies around the globe through the Behavioral Science in the 21st Century blog and its subsidiaries, bSciEntrepreneurialbSciWebDesignbSciWriting, and the ABA Outside the Box CEU series.

Brett DinoviBrett DiNovi, M.A., BCBA has the unique and distinguished experience of studying the principles of applied behavior analysis under the rigorous scrutiny of both Dr. Julie S. Vargas (formerly Skinner) and Dr. E.A. Vargas at West Virginia University’s internationally recognized program. For the past 26 years, Brett has used behavior analytic principles to create large scale change across school districts, Fortune 500 companies using principles of Organizational Behavior Management (OBM), and across individual learners. Brett has been a OBM consultant in Morgantown WV, an instructor at West Virginia University, a guest lecturer at numerous universities, a speaker on multiple Comcast Newsmakers TV programs, an expert witness in due process hearings, has publications in the Journal of Applied Behavior Analysis, and has been in in executive leadership positions across schools and residential programs nationwide. In addition to an award from South Jersey Biz Magazine for “Best Places to Work,” an award for “Best of Families” in Suburban Magazine, and the distinguished “Top Ranked U.S. Executives” award, Brett’s proudest accomplishment is being a role model and father for his daughter and two stepchildren (one of which has autism). Brett can be reached at [email protected]

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