Lessons learned from starting innovative ABA initiatives.

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Todd A. Ward, PhD, BCBA-D

bSci21Media, LLC

Brett DiNovi, M.A., BCBA

Brett DiNovi & Associates

In 2016, Brett DiNovi and Associates revolutionized the ABA world by starting a “social skills limousine” program.  Today, the program is a great success, both as a service delivery modality and as a revenue source for the company.  But the journey wasn’t easy.  As Brett described in this YouTube video, the program taught him a few lessons about entrepreneurship.

He who has a “why” can endure any “how.”

Knowing why you are doing something allows you to better track the contingencies influencing your behavior, and to navigate around any roadbloacks along the way.  When DiNovi & Associates bought the limos, they bled financially for months.  Neigbors were complaining about limos in front of their house, while flat tires, car insurance, and commercial drivers licenses further compounded costs and logistics.  But when a client’s mother told Brett about the dignity the limos gave her and her her child, coupled with the learning opportunities they gave for her child, the challenges were all worth it. He knew right then that the program would be successful.

Stay the course and big things can happen.

At the beginning, the “how” can seem daunting.  But by starting small, and meeting successive approximations to achieve your “why” you can endure, and create new opportunities for your company.  For example, the realization that the limos could be a source of data and research opened up a new world of possibilities for the company.  Thus, the limos help further advance research in remote supervision and telehealth while improving kids lives at the same time.

To hear about the other lessons learned from the limo program, be sure to check out the video, and also to subscribe to Brett DiNovi’s YouTube channel and let him know what you would like to see in future videos.  Also be sure to subscribe to bSci21 to receive the latest articles directly to your inbox!

Todd A. Ward, PhD, BCBA-D is the President and Founder of bSci21Media, LLC, which owns the top behavior analytic media outlet in the world, bSci21.org.  bSci21Media aims to disseminate behavior analysis to the world and to support ABA companies around the globe through the Behavioral Science in the 21st Century blog and its subsidiaries, bSciEntrepreneurial, bSciWebDesign, bSciWriting, bSciStudios and the ABA Outside the Box CEU series.  Dr. Ward received his PhD in behavior analysis from the University of Nevada, Reno under Dr. Ramona Houmanfar.  He has served as a Guest Associate Editor of the Journal of Organizational Behavior Management, and as an Editorial Board member of Behavior and Social Issues.  Dr. Ward has also provided ABA services to children and adults with various developmental disabilities in day centers, in-home, residential, and school settings, and previously served as Faculty Director of Behavior Analysis Online at the University of North Texas.  Dr. Ward is passionate about disseminating behavior analysis to the world and growing the field through entrepreneurship. Todd can be reached at todd.ward@bsci21.org

Brett DinoviBrett DiNovi, M.A., BCBA has the unique and distinguished experience of studying the principles of applied behavior analysis under the rigorous scrutiny of both Dr. Julie S. Vargas (formerly Skinner) and Dr. E.A. Vargas at West Virginia University’s internationally recognized program. For the past 26 years, Brett has used behavior analytic principles to create large scale change across school districts, Fortune 500 companies using principles of Organizational Behavior Management (OBM), and across individual learners. Brett has been a OBM consultant in Morgantown WV, an instructor at West Virginia University, a guest lecturer at numerous universities, a speaker on multiple Comcast Newsmakers TV programs, an expert witness in due process hearings, has publications in the Journal of Applied Behavior Analysis, and has been in in executive leadership positions across schools and residential programs nationwide. In addition to an award from South Jersey Biz Magazine for “Best Places to Work,” an award for “Best of Families” in Suburban Magazine, and the distinguished “Top Ranked U.S. Executives” award, Brett’s proudest accomplishment is being a role model and father for his daughter and two stepchildren (one of which has autism). Brett can be reached at brett@brettdassociates.com

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