OBM Sound Bytes: How to introduce OBM to those outside the field.

By Manny Rodriguez, M.S.

bSci21 Contributing Writer

In this episode of OBM Sound Bytes, I answer a common question received by bSci21 readers – “How do you introduce OBM to non-ABA managers and leaders?”

In the video below, I discuss a few very specific things that I like to emphasize to those without a behavioral background that quickly communicates what OBM is about and why they need it in their organization.   If you have any questions for future OBM Sound Bytes videos, please let me know at my email address below!


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Manny Rodriguez, M.S. has over ten years experience, working with organizations across the globe within the Fortune 1000. He is an accomplished practitioner in the field of Behavior Analysis, highly regarded by his customers and colleagues alike. Manny is especially skilled at facilitating business teams to execute strategic plans and preparing leaders to engage employees to reach their maximum potential. Manny holds the position of Director of Continuing Education and Product Development for ABA Technologies, a pioneer in online professional development of behavior analysts, and is also the President of the Organizational Behavior Management Network. You can contact him at [email protected].

Manny Rodriguez and ABA Technologies, Inc provides products and services for Behavior Analysts and the general public. Online Professional Development in ABA, Coaching/Mentoring Behavior Analysts, Speaking engagements such as Workshops/Seminars/Webinars, and Expert Consulting in ABA, OBM, Instructional Design and Teaching Behavior Analysis. For more information, contact [email protected].

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