Marketing with Relational Frame Theory, Art, and Music (1 CEU)



Speaker: Angela Cathey, M.A., LPC (CEO,

1 Type II CEU for BCBAs

Angela Cathey

Abstract: Relational Frame Theory (RFT) is the behavioral analytic account of how the generalized operant of ‘languaging’ develops. Further, RFT elaborates on how the properties of our verbal symbolic behavior contribute heavily to our experiences of suffering, our ‘intelligence’, creativity, and motivation. RFT is an extension of behavior analytic principles that accounts for many of our most distinguishing features as humans – our social nature, our ability to create, to transform, and to move others. Yet, in most cases, RFT has been taught in relation to basic research methods, and in this process it becomes largely devoid of its elegance. This brief webinar will introduce RFT and utilize art and music to assist you in gaining a basic understanding of RFT and its application to the arts and media.  We will subsequently discuss how RFT, art, and music, can be used to increase the appetitiveness of your marketing efforts to boost the bottom line of your company.

Learning Objectives:

1) Participants will be able to define transformation of stimulus functions.

2) Participants will be able to define rule-governed behavior.

3) Participants will be able to define defusion.

Here’s how it works:
1) Select one or more CEUs and proceed to checkout.
2) If you need CEU credit, please enter your BACB-Approved certification number at checkout.
3) Please allow up to 1 business day for processing.
4) After processing, you will receive login information to login at the top of the screen.
5) After logging in, click “User Profile” at the top of the screen to access your CEUs.
6) When you watch the videos for their full duration, the evaluation will become available. After you complete the evaluation, your certificate will be instantly available in your User Profile.
For any questions or inquiries into group rates, please contact

Your order will be processed within one business day, after which you will be able to login to and click on “User Profile” at the top of the screen to start your course. Please contact for any questions.

ACE Provider # OP-16-2609

The Behavior Analyst Certification Board (“BACB”) does not sponsor, approve or endorse bSci21Media, the materials, information or sessions identified herein.


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