behavioral science

Boosting Fuel Economy with Behavior Analysis

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Brian Jadro of Simmons College published a preliminary study in Behavior and Social Issues which evaluated the effects of feedback and goal setting in an effort to increase drivers’ fuel economy. Real-time feedback on…


Behavior Analysts Study Brazilian Graffiti Culture

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC In a 2017 article in the journal Behavior and Social Issues, Lucas Couto de Carvalho, Ingunn Sandaker and Gunnar Ree from Oslo and Akershus University College, conducted an ethnographic study of tagging culture from…


10 Business Hacks for Entrepreneurs

Angela Cathey, MA & Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Brett DiNovi, M.A., BCBA Brett DiNovi & Associates Though many behavior analysts start businesses few, if any, receive appropriate business training as a part of their training. We tend…


ABA Improves Vechicle Maintenance

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Behavior and Social Issues published a study in 2017, that should be of interest to all car owners.  Venditti and Wine, both from Florida Institute of Technology, worked with 22 people across different…



Street Photography and Behavioral Science

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Wikipedia defines street photography as “photography conducted for art or enquiry that features unmediated chance encounters and random incidents within public places.”  The overarching goal of street photography is to capture “the decisive…


Behavior Analysts Battle Fake News

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC We live in a world of language, of information, consumed by millions of people through the Internet.  Unfortunately, recent years have seen a misinformation trend in the form of “fake news.” The issue…


Trump, Putin, and Relational Frame Theory

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC The world is abuzz today with news of President Trump’s recent comments during a news conference with Russian President Vladimir Putin.  According to CNN, the trouble started when “Trump declined to endorse the…


Crowd Behavior Analysis from the Sky Aims to Prevent Tragedy

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Computer scientists at Middlebury College are working on a way to improve public safety at large public events through computer vision algorithms that detect anomalies in crowd behavior from a drone.  The work…


The role of behavioral science in the Thai cave rescue.

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC By now you have probably heard about the Wild Boar soccer team trapped in an underground cave in Thailand since going missing June 23rd.  CNN reported that the team, along with their coach…