negative reinforcement

The Four Functions of Behavior Made Simple

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Brett DiNovi, M.A., BCBA Brett DiNovi & Associates In a recent YouTube video, Brett DiNovi, CEO of the largest Applied Behavior Analysis (ABA) agency on the East Coast, gives us an overview of…


When school suspension reinforces maladaptive behavior.

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Brett DiNovi, MA., BCBA Brett DiNovi & Associates Sometimes suspending students from school can be the worst thing for that learner’s future behavior. If a behavior problem functions to escape school it will…


The Contingencies of Workplace Complacency

By Todd A. Ward, PhD, BCBA-D Brett DiNovi, M.A., BCBA Complacency in the workplace is at epidemic proportions.  According to Brett DiNovi, in his video titled “Good employees get dumped on,” only 45% are satisfied with the level of recognition…


Plagiarism: A Behavioral Perspective

By Harla B. Frank, M.S., BCBA bSci21 Contributing Writer And, after all, what is originality?  It is merely undetected plagiarism . . . . Herbert Paul Herbert Paul may have made the point that there is “nothing new under the…



Positive vs. Negative Reinforcement is Useless!

By Todd A. Ward, PhD, BCBA-D Founding Editor, bSci21.org The distinction between positive and negative reinforcement is useless!  That was the conclusion published by Baron and Galizio in The Behavior Analyst.  Though Jack Michael was the first to abhor the distinction in…