verbal behavior

The behavioral science of social media influence.

Todd A. Ward, PhD, BCBA-D bSci21Media, LLC Brett DiNovi, M.A., BCBA Brett DiNovi & Associates Social media has become a strong influence in our lives. Most people now interact with social media more often than any other type of media….

Stimulus Preference Is Not Stimulus Function

By Shelley McLean, M.Ed, BCBA bSci21 Contributing Writer The phrase, “It is what it is,” seems to be increasingly popular in daily conversation, which may not be surprising, since it seems to apply in a multitude of situations.  It strikes…