bSci21.org Contributing Writer
Bear with me. This is going somewhere, I promise. Wilber then says some pretty bad things about behavior analysis. Well, not bad, but things that would maybe – probably – be disappointing for a behavior analyst to hear. His claim is that, operating from this model of reality (holons composing holons composing holons), there are four quadrants in which one can play while conducting analysis. One the right side of the grid (Figure 1), you have those analysts who work from the outside. Purely empirical, these analysts, look at events as objectively as possible, eschew the subjective, and deny the importance (and possibly even the existence) of any internal processes. This is where behaviorism fits, in the upper-right of Figure 1. It goes in the upper right because, in the study of human phenomena, it focuses on the individual. The lower right belongs to the study of groups of humans and, though Wilber doesn’t say it explicitly, I’m guessing this is where he would put behaviorists who, drawing largely on the work of Marvin Harris, study cultural level phenomena (e.g., Glenn, 2004).
A generic way to summarize the approach given by the right side is that it is the study of “it” and “its.” It is the study of things and groups of things, and how they interact with the world outside of those things. The analysis is always from the outside, and this is reflected in the way we avoid, at least when speaking and writing technically, talking of organisms thinking, associating, learning, knowing, etc.
The left side of the quadrant is the domain of “I” and “We.” It is the area concerned with internal struggles, and the parts that constitute and interact in those struggles. This is the sort of analysis that leads to concepts such as the Ego, Superego, and Id, the stuff us behavior analysts really hate. This is the stuff I made of fun of when I taught Psych 101.
And none of this sounds too bad yet, right? Well, here’s the part you’re probably not going to like. He says that there’s really nothing wrong with behaviorism, except that we’ve overstepped our bounds. When we try to take on areas like creativity, problem solving, the self, knowing, etc. – areas that, to most people, clearly deal with the world of the internal – and try to explain them exclusively in terms of contingencies of reinforcement – that we’re committing a subtle (I would use to term sneaky) sort of reductionism. Not the sort of reductionism in which we reduce behavior down the motion of organs and neurons, but a different sort in which we try to explain everything – consciousness, passion, love, community, and so on – those universal, yet deeply personal, human experiences – in terms of a few principles that we have derived from only looking on the outside. Those things, he claims, can’t be understood by outside, objective observation; one has to take the “I” perspective. In other words, behaviorism can’t handle that stuff, and shouldn’t bother trying.
That was a pretty big punch in the gut to me. And at the same time, I think he’s half right. We do tend to be reductionistic about things like love, community, spirituality, joy, sadness, etc. Much of Skinner’s writing that still gets read is an attempt to fit everything in the entire human experience into a few basic principles of respondent and operant conditioning. And, while it is brilliant theorizing, I think we often forget that it is, in fact, theorizing. How many of us take Skinner’s (1957) analysis of self-knowledge for granted? Or, working the other direction, think that selection at the level of culture is an empirical fact? As behaviorists, I see we have a tendency to speculate how our principles may account for these phenomena, and then forget that our speculations are just that – speculations. We are too quick to mistake our speculations for explanations. And when we do that, we forget why we showed up in the first place: to predict and influence behavior. An explanation that looks backwards, that looks at an event that already happened, and says why it may have been the result of the contingencies of reinforcement is no explanation at all. At least, not against the goal of prediction and control of future events. We haven’t explained anything until we can call our shot. When the statements we offer can help two people fall and stay in love, then we’ve explained what love is. When we can take what we know and offer someone the experience of being an integrated, whole and complete, human being, and reliably deliver on that experience, then we can say we’ve explained the self. When we can call our shot on changing a cultural practice, and predict and control rates of recycling, then we’ll have an adequate cultural analysis. Until then, I think the best we can honestly say, is “we don’t know.” Joe Cocker might know what love is; we don’t.
This isn’t to say that there’s anything wrong with the speculation. The speculation is healthy, as long as its followed by experimentation. But speculation in place of experimentation and explanation isn’t only unhealthy, its arrogant, and it may have something to do with why people aren’t jumping on our bandwagon and seeing things our way.
So, going back to Wilber, I agree with him – to a point. Where I disagree is with the notion that behaviorism can’t contribute to other three quadrants. He’s probably right that the brand with which he’s familiar can’t. But there’s been a lot of progress in the last 20 years, and developments that should give us greater access to looking at both the “I,” and the “We” in his model. I think relational frame theory (RFT), gives an access to approach both.
With regards to dealing with “I,” researchers have been doing some very cool things to “look inside” by using the Implicit Relational Assessment Procedure (IRAP) (see Barnes-Holmes, Barnes-Holmes, Stewart, & Boles, 2010 for an overview). Basically, what the test does is present stimuli along with some sort of evaluative word (e.g., “Good,” “Bad,” “Gross,” etc.) and then asks you to say whether the relation makes sense or not. Sometimes you have to respond consistently with what you “implicitly” believe, and sometimes you have to respond the opposite to that. Based on your response latencies during the different trial types, it can show if you have any implicit biases against people of a certain race, sex, age, or even if you are biased against trees, or bowling balls, or anything else you might want to investigate. In my lab, we’re currently looking to see if we can capture whether people relate to themselves as happy or not, and if we can capture changes in happiness based on activities participants complete. If you are interested in playing around with the IRAP, you can download it here. The community that investigates these things is very generous with the tools they’ve developed and offers a lot of great resources for free. You can plug in your own stimuli and investigate people’s attitudes about anything you think they might have opinions about.
On the other hand, its my opinion that RFT has a lot to offer in terms of how we view, understand, and the influence culture and cultural practices. If you want a fun tutorial to learn the basics of RFT, you can check this out. One of the really neat things about RFT is that it shows us, behaviorally, how symbolic representation works. In other words, it specifies what we are doing when we look at a word and respond to it in terms of the thing that it “represents.” It explains how rule-governed behavior works; why I can tell you something about somewhere – a restaurant perhaps – you’ve never been, and then you can follow my directions and have an idea of what’s good on the menu and what to avoid despite never having been there yourself. It explains why we’re such good problem solvers and have constructed such amazing things, and alternatively why we can be so unhappy amidst these amazing things. Basically it boils down to the fact (yes, fact) that the words we use influence the way the world looks (and sounds, and tastes, and so on), and our behavior toward that world is largely a function of how it looks, sounds, tastes, etc.
And, aside from all of the buildings, government agencies, churches, sports teams, etc., the most prominent feature of a culture is all of the things that the people in that culture are saying. And, it is those things that they (we) are saying that are influencing their (our) behavior toward one another, toward the environment, and toward the world. It’s my speculation that we can use what we’re learning about language to alter the practices of the culture, and that we can do so from the inside out, without waiting for the environment to select beneficial practices. It is, I think, what Skinner (1953) was dreaming about when he wrote about changing cultural practices.
To summarize, I think behavior analysis is at a place where we can begin to tackle those things that, up until recently, we’ve only theorized about. Likely, the field will have to head in new directions. Those new directions will likely include new methods, new principles, possibly even some new dimensions of applied behavior analysis. I think we have a lot more to offer the world than we have. Doing so will require being responsible for what we do and do not know, and measuring what we know against what we believe to be a good measure of knowing, and that will entail predicting and controlling those things about which we know. We’ve got to learn what love is.
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Glenn, S. S. (2004). Individual Behavior, Culture, and Social Change. The Behavior Analyst, 27(2), 133-151.
Hayes, S. C., Hayes, L. J., and Reese, H. W. (1988). Finding the philosophical core: A review of Stephen C. Pepper’s World Hypothesis: A Study in Evidence. Journal of the Experimental Analysis of Behavior, 50, 97-111.
Marr, M. (1993). Contextualistic mechanism or mechanistic contextualism? The straw machine as tar baby. The Behavior Analyst, 16(1), 59-65.
Skinner, B. F. (1953). Science and human behavior. Oxford, England: Macmillan
Skinner, B. F. (1957). Verbal behavior. East Norwalk, CT, US: Appleton-Century-Crofts.
Wilber, K. (2000). Sex, ecology, spirituality: The spirit of evolution (2nd ed.). Boston, MA: Shambhala Publications, Inc.
Scott Herbst, PhD is the founder and Lead Trainer at SixFlex Training and Consulting. After six years in academia, he left to pursue his passion of training leaders and managers to create, manage, and communicate in work environments where people are productive, excited, and vital. As a course designer, he grounds his curricula in cutting edge research in language and thinking as well as decades of research in operant performance. As a trainer, he is an engaging and powerful speaker who makes learning fun and exciting. You can visit his company site atwww.SixFlexTraining.com, or email at firstname.lastname@example.org for more information.